In the digital age, the world of creative content is constantly evolving. Artists, marketers, and content creators are always on the lookout for fresh and innovative ways to engage their audiences. Getty Images, a leading name in the world of visual content, has partnered with NVIDIA to bring you a powerful tool that is revolutionizing the creative process – Generative AI.

What is Getty Images AI?

Getty Images AI, powered by NVIDIA, is an AI Generator that combines Getty Images' vast content and data with cutting-edge AI technology. This partnership opens up a world of possibilities for ideation and content creation. But what makes this AI tool stand out?

Commercially Safe

One of the key features of Getty Images AI is its commitment to commercial safety. It's trained exclusively on Getty Images' best-quality creative content and data, ensuring that the images generated and licensed through this tool are backed by uncapped indemnification. This means you can use the generated images with confidence, without worrying about intellectual property or legal concerns.

End-to-End Solution

From the initial spark of an idea to its execution, Getty Images AI offers a seamless experience. It integrates perfectly with Getty Images' pre-shot content libraries and solutions, elevating your entire creative process. Whether you need visuals for marketing campaigns, website design, or any other creative project, this AI tool has you covered.

Stability That Scales

Getty Images AI benefits from NVIDIA's proven computing infrastructure, providing speed and stability even at a commercial scale. Whether you need a single image or a large batch, you can rely on the technology to deliver incredible visuals consistently.

Compensating Creators

Getty Images AI has a unique feature that benefits content creators. Getty Images has created a model that compensates its world-class content creators for the use of their work in the AI model. This ensures that artists can continue to produce high-quality pre-shot imagery for users to depend on.

How Does It Work?

Generative AI by Getty Images is powered by NVIDIA Picasso, a custom machine learning model trained exclusively using Getty Images' high-quality content and data from their creative library. Customers can use text prompt-to-image generation to direct the model in fabricating imagery based on their needs. This means you can create unique images in seconds by describing the image you want to see, from concept to execution.

Responsible and Safe Usage

Getty Images and NVIDIA have taken steps to ensure that Generative AI images are created responsibly and are safe to use. The custom model has been trained using the best creative visuals from Getty Images to create commercially safe models and outputs. Additionally, problematic prompts that could generate undesirable content are blocked.

Getty Images' Approach

Getty Images has always been a trusted partner for commercially safe and impactful visual content. Their mission is to meet the ever-evolving needs of their customers, and the adoption of AI technologies trained on fully licensed creative content is a testament to that commitment. Whether you're seeking AI-generated content for creative inspiration or commercial use, Generative AI services from Getty Images provide full protection and indemnification.

Continuous Improvement

Getty Images AI is not static. Your prompts, generated images, and feedback are all used to retrain the model, making it more effective over time. This means that as you use the tool, it learns and improves, resulting in a better user experience.

In a rapidly changing creative landscape, Getty Images AI offers a worry-free and innovative solution for artists, marketers, and content creators. With its commercial safety, seamless integration with pre-shot content, and continuous improvement, it's a tool that empowers you to unlock endless creative possibilities.

Whether you're looking for inspiration or need visuals for your next project, Getty Images AI is there to assist you in your creative journey. It's a powerful example of how AI technology can enhance the world of visual content creation while ensuring responsible and safe usage.

To learn more about Getty Images' stance on Generative AI and explore this exciting tool further, visit their About Us page​1​.