Services
Strategy & Advisory
→ AI Content Strategy: Long-term roadmaps for scalable, AI-first production — built by a former Managing Director of digital, social and content agencies. Technology is never the problem; the business case is.
→ Feasibility Audits: Honest assessments of premium AI output, technical limits and traceability for your use case. If it won't hold up, you'll hear it first.
→ Workflow Transformation: From manual production to automated design machines — without losing the brand on the way. Campaigns across 50+ markets taught me where consistency breaks.
Workflow Architecture
→ Figma Weave Workflows: Bespoke node-based pipelines in Figma Weave (formerly Weavy), combining multi-model power (Flux 2 by Black Forest Labs, Veo, Kling) with professional precision — privacy, security and traceability built in, not bolted on.
→ From Workflow to App Mode: Complex architectures become simple UIs your whole team can run. Prompting is easy; capability is not.
→ Agent-Ready Pipelines (MCP): Production systems wired for the Model Context Protocol — so AI agents like Claude handle research, prompt generation and quality validation inside your pipeline. The same agent-driven setup runs chaipeau end to end.
→ Operational Excellence: Lower cost per asset, higher velocity, zero brand drift.
→ Flux LoRA Fine-tuning: Your IP, your models — custom LoRAs trained via fal.ai on proprietary brand data, in a secure enterprise environment.
→ Transfer & Ownership: You keep everything — the workflows, the documentation, the knowledge. I build it so your team can run it without me.
The Algorithmic Framework
→ DISCOVER: Visual physics first — lighting, texture, emotional weight.
→ DEFINE: The technical blueprint and node-based architecture.
→ DEVELOP: Iterative generation, branching, human-in-the-loop curation.
→ DELIVER: Final mastering, color grading, commercial optimization for every platform.
The same framework runs chaipeau — six major versions, broken and rebuilt with every production.
Who I Work With
→ Global Brands: AI asset factories for global consistency and exponential content velocity.
→ Fashion & E-Commerce: AI lookbooks, virtual try-on and campaign imagery for premium fashion and sports brands — high volume, on-model, on-brand.
→ Agencies & Studios: Solving margin compression by modernizing production — I've run agencies; I know the P&L pressure from the inside.
→ Creative Leadership: Adoption roadmaps that move teams from prompting to architecting. I pioneered specialized creator teams for global media platforms — capability that stays when the workshop ends.
One conversation. Honest answers. Whether you're a global brand scaling content or a creative leader navigating the AI shift, your needs are specific. You'll get targeted, context-aware frameworks — and a straight answer on what AI can and can't do for you.
Session: 15-Minute Strategy Call
If you're exploring AI for content production and won't compromise on quality — startup or global enterprise — we should talk. Two ways to work with me: organizations book a strategy call. Individuals and small teams start with the Masterclass at intro.co.
Feasibility
Honest assessment of premium AI output for your use case.
Aesthetic
Maintaining a minimal, cinematic visual language.
Architecture
Building consistent, repeatable workflows.
Team Setup
Structuring teams for AI-powered production.
FAQs
Global brands, fashion and e-commerce teams, agencies and studios that need premium visual output at scale — and creative leaders building internal AI capability.
It starts with a 15-minute strategy call. From there: a feasibility audit, a workflow architecture, or a full production setup. Defined scope, clear deliverables.
Yes. Everything transfers to your team: the pipelines, the documentation, the training. Built so you can run it without me.
Figma Weave (formerly Weavy) as the production backbone, Flux 2 by Black Forest Labs as the core image engine, custom LoRAs via fal.ai, MCP-connected agents (Claude) for research, prompt generation and validation — plus the model mix your use case needs (Veo, Kling and others)
Remote-first, worldwide. On-site for kick-offs, workshops and hybrid productions.
That's the only standard I work to. The same system runs chaipeau: 30+ million impressions a year, museum-grade prints, one person.